For most people, cameras are about taking photos. That's what they've been about since the Kodak box Brownies and Leica Is of the start of the 20th century. But at this point in time, this mark in our 21st century, cameras are about sharing photos. It sounds twee, but that's the reason that Flickr's most popular camera is an iPhone.

Bridging the world of taking good photos and sharing your experiences is a difficult task, and within the last few years we've seen some interesting, noble but ultimately imperfect experiments like the Polaroid Socialmatic and Samsung's own Galaxy K Zoom. But I think someone has finally got it right. Samsung's NX1 is the mirrorless camera that brings forth the strongest challenge yet to its professional full-frame competitors from Canon, Nikon and Sony.