Mack Hogan

US Author

Mack Hogan

BMW’s Electric Strategy Makes No Sense

BMW’s Electric Strategy Makes No Sense

Eight years ago, it looked like BMW was positioning itself in a good place for the electric future. It founded BMW i, a sub-brand to bring electrified products to its dealers, and invested massively in carbon fibre reinforced plastic production to make lightweight, efficient vehicles at low costs. But that…

The Future Of Hydrogen Cars

The Future Of Hydrogen Cars

A decade or so ago, it seemed like hydrogen cars could be the long-range, clean alternative to fossil fuels we were looking for. Batteries didn’t seem up to the job, the infrastructure could be built out by converting gas stations and we should never run out. But after years of…