This week, the Twitter account for RadioShack went from just weird to totally apeshit. In short order, the company’s entire feed became a veritable trove of NSFW material, including musings about vibrators, “big tittes” (misspelling theirs), and tweets trolling celebrities and other corporate accounts. Remarks ranged from “sometimes i just feel like i should do more coke with @elonmusk” to “Lick ma balls @Wendys.”
The ridiculous tweets included, but were not limited to, stuff like this…
Crazy that in todays society, for instance a man has sex with tons of women hes labeled as a player or top G, but then when a woman goes out and has sex with thousands of men we call her @lilpump’s mom.— RadioShack 😈 (@RadioShack) June 26, 2022
Supervillains create a balance in any ecosystem. Remember that next time your sitting in the shower crying sucking on your thumb because RadioShack was mean to you on the internet.— RadioShack 😈 (@RadioShack) June 24, 2022
Or even this…
hi @NASA can we take ur anus off the planet list it smells kinda funny— RadioShack 😈 (@RadioShack) June 22, 2022
People were left wondering what the heck had happened. Had a 19-year-old frat bro hacked into the electronics store’s socials?
You might not have known that RadioShack had a Twitter account, and a verified one at that. Or that the company even still existed. Surprise, it does! But just barely. While people assumed that the absurd spew of adolescent humour was the result of cybercriminals, the truth is far worse: RadioShack has now joined the ranks of other ailing companies who have all but died, only to be resurrected as an undead version of their former selves through the gangrenous power of crypto.
RadioShack filed for chapter 11 bankruptcy back in 2015, but in 2020, a majority of the company’s assets were purchased by a firm called Retail Ecommerce Ventures (REV), which promised to rehabilitate it. Wired reports that REV put RadioShack on the blockchain. What that means for a chain of IRL stores: REV launched a site called RadioShack Swap and an associated token called $RADIO, which is currently worth next to nothing: $US0.009866, according to CoinMarketCap. The flurry of ridiculous tweets were ostensibly an effort to promote this new venture. REV did not immediately respond to our request for comment.
Whatever attention-seeking charlatan is at the helm of RadioShack’s Twitter, they appear to give zero fucks. But the buffoonery is also working as a PR strategy. When was the last time you thought about RadioShack?
Corporate has now regained control of this account and we wanted to take the time to apologize to absolutely fuxking nobody, RadioShack does whatever the fuck RadioShack wants.— RadioShack 😈 (@RadioShack) June 23, 2022