All of the Commercials From Super Bowl LVI

All of the Commercials From Super Bowl LVI
Image: AP Photo/Lynne Sladky

Hope you all enjoyed your Super Bowl Sunday, well, a bit of excitement for an otherwise dreary Monday for us Aussies, but no matter how you feel about sportsball, what unites all of us are the commercials. And boy were there some, um, interesting Super Bowl LVI ads this year.

In case you missed it, the Los Angeles Rams beat out the Cincinnati Bengals 23-20. Don’t worry, that’s all the NFL talk from me in this post.

Streaming from Australia gives us the game, and the half-time show, but it doesn’t give us the ads that companies spend stupid amounts of money on. So here’s a list of all the ads from Super Bowl LVI.

Super Bowl LVI ads from tech companies

Amazon, Google, U.S. telcos, crypto sites and online booking companies splash the cash this year on Super Bowl LVI ads. Here they are.

Amazon

Leaning into the assumption that Alexa is always listening to you, Scarlett Johansson and husband Colin Jost stars in this Amazon ad that proves Alexa is truly reading your mind (even though they pretend at the end she can’t).

Google Pixel 6

This teaser clip from Google talks through the impact of Real Tone, the Google Pixel 6 camera feature that actually understands skin tone of people that aren’t white. We also get an unreleased song from Lizzo to accompany the stunning shots taken by the Pixel 6. “Everyone deserves to be seen as they truly are”. Fuck yeah, Google, this is one of the better Super Bowl LVI ads.

Boston Dynamics

Spot has never looked cuter. Or more drunk. If there’s one Super Bowl LVI ad you should watch, it’s this one.

Salesforce

Marc Benioff might be the only big tech CEO yet to head to space, but that didn’t stop the CRM giant from employing Matthew McConaughey as its space man.

Coinbase

Now this is the one I was waiting for. Coinbase apparently spent $14 million on this ad. Coinbase was offering $15 in free bitcoin in exchange for setting up an account by February 15. People desperately clicking on the bouncing QR code crashed its app, so there’s that bonus treat for us all.

FTX

Crypto trading platform FTX appeals to everyone with a Larry David commercial, except skeptics.

Here’s the 60 second cut:

eToro

Some more crypto for you to chew on – social investing platform eToro has entered the Super Bowl commercial space with some FYI on BTC.

Meta Quest

It may have received a new name last month, but the once Oculus Quest made a Super Bowl LVI appearance this year with this Meta Quest ad.

T-Mobile

It starts with Queen Dolly telling us all that America has a serious problem (we know) and she really should have stopped there instead of vibing to a 5G phone like it was a puppy at a pound looking for its forever home.

That cute little appearance by Miley at the end? We got u:

This wasn’t exactly the duet I’d have guessed Miley and Dolly would do, luckily their Jolene duet from 2010 exists for a palate cleanser.

There’s also Zach Braff and Donald Faison singing a duet for T-Mobile internet:

AT&T

The first gigillionaire (I think that’s how you’d spell it if it were a word) with average Anna beating out Demi Moore and Mila Kunis as their high school’s most notable alum. “We have a lot in common”. Good Ashton Kutcher joke, AT&T

 Verizon

Still on U.S. telcos is Verizon’s The Cable Guy call back. Jim Carey gets ‘suited up’ for something big. Here’s the super short teaser:

And the full ad:

https://www.youtube.com/watch?v=Z6HbCcSKJGQ

Netflix

Netflix teased all of the shows/movies coming to its platform with its ad. Here’s a list of the latest trailers for new movies and TV shows that aired during the big game.

Expedia

Ewan McGregor likes stuff. Stuff is good. But he also likes travel.

Booking.com

More travel is the Super Bowl LVI message from Booking.com. But in a meta way ft Idris Elba.

Uber Eats

Stifler’s mom, I mean Jennifer Coolidge, wants to eat some aluminium foil (please note the second ‘i’ in that word, American friends).

Vroom

Flash mobs are not dead, according to online car-buying platform Vroom, which pays homage to Grease.

Intuit QuickBooks and Mailchimp

It’s got DJ Kahled, karaoke and a cat in a jumper. Which absolutely sells Intuit bringing QuickBooks and Mailchimp together to help your business grow.

If second-hand embarrassment isn’t your thing, then don’t watch.

Turbo Tax

Intuit also has Ted Lasso fans with its Turbo Tax brand.

Monday.com

Software firm Monday.com debuted “Work Without Limits”.

Greenlight

Overspending on rich people shit returns a moral lesson – we don’t have Greenlight here but that’s OK, their Super Bowl LVI ad features cool gadgets and Ty Burrell.

Rocket Homes/Rocket Mortgage

This online mortgage loan provider also isn’t present down under, but their ad features Barbie and Anna Kendrick so…

And the final result:

E-Trade

The lesson from this one is: don’t take financial advice from memes.

Rakuten.com

Online shopping rewards (I think) site Rakuten.com has a go with Game of Thrones and Ted Lasso alum Hannah Waddingham with an obvious call back to Snow White.

And the commercial:

Squarespace

Squarespace’s “Everything to Sell Anything” campaign made an appearance in its Super Bowl ad, starring Zendaya.

ClickUp

Google tells me ClickUp is a cloud-based collaboration and project management tool. Here’s their Super Bowl LVI ad:

DraftKings

Sports betting company DraftKings return to Super Bowl this year, bringing with it the Goddess of Fortune, whose motto is “Life’s a Gamble”.

Caesars Sportsbook’s

The debut Super Bowl commercial from another betting mob.

BMW

Not traditionally tech, but BMW’s Super Bowl LVI ad belongs in this section. It features Arni as Zeus.

https://www.youtube.com/watch?v=nUC1QA5gRcU

Nissan

If BMW can appear in this section, so can Nissan. Especially when its ad includes, actor and former MMA fighter and pro wrestler Dave Bautista, Eugene Levy, Danai Gurira, Catherine O’Hara and Brie Larson.

Kia

Our second robot dog appearance, this time we have a super cute robot puppy seeking an owner who drives the all-electric Kia EV6.

https://www.youtube.com/watch?v=jNfl4zJ6Z48

General Motors

GM gave us Dr Evil (yup, actual Mike Myers) in a huge 90 second Super Bowl LVI ad. It also features Rob Lowe, Seth Green and Mindy Sterling.

Chevy

The first-ever all-electric Chevy Silverado, but make it The Sopranos.

Polestar 2

Gizmodo Australia’s favourite electric vehicle, the Polestar 2, made an appearance at Super Bowl LVI, here’s the ad:

Toyota

Here’s one:

And another:

Carvana

Online car sales platform Carvana features the cringy over-sharing mum.

Wallbox

Wallbox is a smart electric vehicle charging and energy management provider, here’s their Super Bowl LVI ad:

WeatherTech

These guys make car mats (and fun Super Bowl commercials).

Turkish Airlines

Slotting under ‘cars’ in the tech section is a plane. Well, Turkish Airlines ft Morgan Freeman.

The rest of the ads

A lot of these companies/products mean nothing to Aussies, but hey, a Super Bowl LVI ad is a Super Bowl LVI ad, amirite?

WWE WrestleMania

We know you love wrestling, so let’s start this section off with the WrestleMania 38 Super Bowl LVI ad.

Budweiser

Budweiser helps an injured Clydesdale horse get better. There’s also a dog.

https://www.youtube.com/watch?v=nPBxJ2yar-A

Bud Light Seltzer

Bud, again, but this time seltzer ft Guy Fieri.

And more Bud, ’cause ‘Murica:

Michelob Ultra

So given I have no idea what Michelob Ultra is, I thought it was a legit bowling alley, thanks to this teaser trailer featuring Steve Buscemi, Peyton Manning (again) and Serena Williams:

But the follow up commercial tells me it’s a drink. So.

Busch

More American beer. This time ft Kenny G.

Cutwater Spirits

Canned cocktail brand Cutwater Spirits is really targeting our laziness with this one.

Captain Morgan

This thing features tech: a punch bowl that tells you the Super Bowl LVI score in case it was too hard to look at the TV.

Pepsi

Payton Manning is very happy with his Super Bowl LVI snacks. Which includes Lay’s.

Lay’s

Speaking of Lay’s. There’s money in chips, friends. Seth Rogen and Paul Rudd are prepping for the former’s wedding, eating Lay’s, of course. Oh, there’s also zombies.

Pringles

A simple story, really, man wants Pringles, man gets hand caught in Pringles container, goes through life with a Pringles container on his hand. Beautiful, really.

Doritos

More chippies, this time ft animals dancing to Push after experiencing the Flamin’ Hot Doritos. The a cappella performance we all need this Super Bowl.

Avocados from Mexico

A real company, which I can only assume sells avocados that come from Mexico. But we get ancient Romans tailgating for their own version of a Super Bowl. Now to us, tailgating is the action of a driver driving behind another vehicle while not leaving sufficient distance to stop without causing a collision, but to Americans, it’s a carpark party. Anyway.

Here’s a bonus lol from Avocados From Mexico:

Hellmann’s Mayo

Mayo is revolting but this Super Bowl LVI ad features Pete Davidson being tackled by a former NFL player (Jerod Mayo, see what Hellmann’s did there?) in attempt to stop food waste.

https://www.youtube.com/watch?v=X_1Ordi5GjY

Oikos Yogurt

More disgusting food, this time yogurt ft NFL legend Deion Sanders and his son.

Planters

I don’t even know what a Planters is but its Super Bowl LVI ad has Ken Jeong and Joel McHale arguing about how to eat mixed nuts.

Taco Bell

Do not watch if you have Coulrophobia.

Sam’s Club

Walmart’s membership-only retail chain (so like Costco) got some Kevin Hart.

Skechers

We got two different ads from Skechers during Super Bowl LVI, both of which star Willie Nelson. Here’s the first:

And the second:

Gillette

Gillette Labs wants you to get a quick and easy shave.

Planet Fitness

This gym sensation made the bold move of getting Lindsay Lohan on board – discussing her issues without being overly distasteful. Dennis Rodman, Danny Trejo and William Shatner all sign up for this Super Bowl LVI ad.

Tonal

Still on the fitness beat is Tonal, which also employs Serena Williams.

Hologic

U.S. medical tech company focused on women’s health used its Super Bowl ad to showcase halftime performer Mary J. Blige.

Irish Spring

Apparently these guys sell soap.

We’ve updated this post since it was first published and we’ll add more if we realise we missed something!