Good news: The audio-based social network Clubhouse is finally bringing its app to Android after more than a year of iOS exclusivity, the company announced Sunday. Bad news: The beta is only available for U.S. users, and, just as with Clubhouse’s iOS version, it remains invite-only for now. So not just anyone can sign up and join in the app’s audio-only chatrooms.
Downloads of the app have reportedly been plummeting in recent months, so it’s likely Clubhouse hopes that welcoming users on the largest smartphone OS in the world users will save it from spiraling further. The app surpassed 9.5 million downloads in February but dipped to about 2.7 million in March and fell to just 900,000 in April, according to the analytics firm Sensor Tower.
In a Sunday blog post, Clubhouse said it plans to gradually roll out the Android version to other English-speaking markets and then the rest of the world. For those outside the U.S., you can pre-register for access on the Clubhouse page in the Google Play store to be alerted once the app becomes available near you.
“Our plan over the next few weeks is to collect feedback from the community, fix any issues we see and work to add a few final features like payments and club creation before rolling it out more broadly,” the company said.
Over the summer, Clubhouse also plans to welcome millions of iOS users who have been stuck on the iOS waitlist as it improves the app’s infrastructure, which includes expanding language support and adding more accessibility features.
Clubhouse’s download rates could be declining for any number of reasons. Some experts have theorised that the audio-only social media craze may have been a pandemic-era fad that helped people feel connected while stuck in their homes. With vaccines rolling out and many areas across the U.S. opening up again, it could be that people are simply connecting in person more these days, leaving Clubhouse in the dust. It’s also possible that interest is waning because every other tech giant has either rolled out or is cooking up a copycat app to get in on the social audio hype train.
Another possible factor: Two high-profile security snafus hit the company in February amid a flood of hype and celebrity sign-ups, including Tesla CEO Elon Musk and Facebook CEO Mark Zuckerberg. In Sunday’s blog post, Clubhouse acknowledged that it has struggled to keep up with its platform’s ballooning growth earlier this year.
“Earlier this year, Clubhouse started growing very quickly, as people all over the world began inviting their friends faster than we had ever expected. This had its downsides, as the load stressed our systems — causing widespread server outages and notification failures, and surpassing the limits of our early discovery algorithms. It made us shift our focus to hiring, fixing, and company building, rather than the community meetups and product features that we normally like to focus on.”
Clubhouse is increasingly looking like the flash in the pan experts suspected it might be, but who knows, maybe this much-anticipated launch on Android will turn things around. We’ll have to wait and see.