Rumour has it the front page of the internet may be the latest online platform cooking up a social audio feature a la the voice-only chat app Clubhouse.
Reddit is quietly working on incorporating moderator-run voice chats onto the platform, a person familiar with the matter said in a Friday Mashable report. In an interview with the outlet, the source described the feature’s development as confidential and still in its early stages.
If this voice chat feature ever does see the light of day, odds are it’ll roll out under Reddit’s “power-ups” banner, an initiative the company launched last year to experiment with new subscription-based features specific to individual subreddits.
In its initial announcement, Reddit listed several examples of these features, called power-ups, such as the “ability to upload and stream up to HD quality video,” “video file limits doubled,” and “inline GIFs in comments,” among others. Subreddits can unlock these perks after enough of their members purchase monthly power-up subscriptions, with the minimum threshold for each community determined by its size.
At the time, Reddit made it crystal clear it wanted to hear from users for future suggestions.
“The new experiment helps create a framework that allows us to add ‘nice to have’ features for subreddits,” Reddit said in its announcement in August. “We are starting with a few handpicked features and expect to add more as we get input from you and the communities that have opted into our early testing.”
Given all the buzz about social audio services these days, I suspect “voice chat” scored pretty high on the list of suggestions. Though I can understand why Reddit may want to keep things under wraps for now given how royally it screwed up trying to introduce chat rooms last year. TLDR: Reddit pushed out the feature with little forewarning and seemingly zero thought about moderation, as subreddit mods couldn’t opt-out of chats or control them. It was a disaster.
Reddit did not immediately respond to Gizmodo’s request for comment, but we’ll be sure to update this blog when they do.
Time will tell if this audio chat craze is a flash in the pan, but what is clear is that the landscape is quickly becoming crowded. Clubhouse has inspired several copycats since its launch in March 2020, with Twitter, LinkedIn, Slack, and TikTok’s parent company, Bytedance, all reportedly rushing to get in on the action with their own audio chat features. Facebook also began beta testing for its Clubhouse clone, a web-based Q&A platform that it’s calling Hotline, this week.