HP Expands Its Gaming Empire by Bringing HyperX Into the Fold

HP Expands Its Gaming Empire by Bringing HyperX Into the Fold
Photo: Sam Rutherford
To sign up for our daily newsletter covering the latest news, features and reviews, head HERE. For a running feed of all our stories, follow us on Twitter HERE. Or you can bookmark the Gizmodo Australia homepage to visit whenever you need a news fix.

HP is already one of the biggest computer makers in the world, complete with its own line of Omen gaming systems. But today HP’s gaming empire is about to get bigger with the acquisition of HyperX.

In a deal valued at $US425 ($537) million, HP announced it has reached a definitive agreement to purchase Kingston’s gaming division HyperX, which encompasses a range of both PC and console gaming products, including keyboards, mice, headsets, microphones, gamepads, and more. But notably, Kingston’s line of HyperX PC components such as RAM, SSDs, and more will stay with Kingston, as the focus of HP’s deal is on HyperX’s gaming peripherals.

In a press release detailing the acquisition, HP President and CEO Enrique Lores said: “We see significant opportunities in the large and growing peripherals market, and the addition of HyperX to our portfolio will drive new sources of innovation and growth for our business.”

HyperX’s Cloud II Wireless Is a Simple Gaming Headset Done Right

Sometimes it feels like gaming headsets have just gotten a bit too extra recently, with everything from superfluous RGB lighting to built-in rumble motors. When I’m trying to pick out an excellent wireless gaming headset, I’m not asking for much. I’m looking for comfort, solid audio, strong battery life and connectivity,...

Read more

However, the bigger picture is that with the global video game market expected to exceed $US200 ($253) billion in the coming years, a lot of major players have started gobbling up smaller companies to help expand their holdings, which is exactly what happened in 2019 when Corsair acquired Scuf, Elgato, and Origin PC.

In fact, you can trace the origins of HP’s gaming PCs all the way back to 2006, when HP acquired boutique desktop maker Voodoo PC, which was later relaunched under the Omen brand name in 2013 with a logo evoking the original Voodoo style.

Currently, it’s unclear how HP will manage the HyperX branding going forward. The company could potentially folding some existing products into the larger Omen brand. It’s also unclear if Kingston plans to retain the HyperX branding on its PC components (the first HyperX branded product came on a new line of high-end RAM back in 2002) or if it will switch to something else. Gizmodo has reached out to HP for clarification, and we will update the story if we hear back.

The deal between HP and Kingston is expected to be officially finalised sometime in Q2 2021 following standard regulatory review.