Ford Teases Front End Of The Upcoming 2023 Electric F-150

Ford Teases Front End Of The Upcoming 2023 Electric F-150

When Ford was excitedly telling everyone about their plans for the electric F-150 and the Rouge Electric Vehicle Centre they’re building on Thursday, they showed a teaser image of the new EV F-150’s face, giving us a pretty good general idea of what it’ll look like. And it seems the key element here is a glowing white unibrow.

The front end is dominated by that cross-section-of-a-Danish-modern-coffeetable full-width DRL, and that does do a lot to give it a dramatically modern, I’m Electric look. These sorts of light bars seem to be becoming an EV signifier across the board, with VW’s I.D.-series of EVs sporting similar light bar designs.

I think this will also be Ford’s first return to full-width front-end lighting since the ‘80s Mercury Sable:

Ford Teases Front End Of The Upcoming 2023 Electric F-150
Photo: Ford

The large, upright front end, the part normally dominated by a massive grille on combustion-powered F-150s, doesn’t need to be a huge air intake on the EV version, since behind it is not an air-sucking engine, but rather a huge front trunk.

The tessellated, dimensional pattern used on the F-150 EV’s front end is similar to a lot of EV grille-replacements we’ve seen before, and I wouldn’t be surprised to find it will have a blueish cast, a colour that is often associated with electric cars.

I think the little rectangular things over the illuminated projector headlamps are the turn indicators, and I think I can make out a hint of the Ford oval at the centre.

Using the teaser, I threw together a quick mockup of what the EV F-150 may look like, from the front:

Ford Teases Front End Of The Upcoming 2023 Electric F-150
Illustration: Jason Torchinsky

I suspect there are actually quad headlamps there, with a high-beam directly below the low beam and indictor, and all three light elements are in a clear housing at each end of the not-grille, inset into the LED-daytime running lamp surround.

I gave the non-grille a bit of a blue tint and stuck the Blue Oval on there.

Overall, I think it looks pretty good? It feels modern and clean, and hopefully will avoid the urge to overdesign it into a monstrous caricature of rage and what dumbasses think looks “tough.”

The rectilinearity and simplicity almost remind me of this section of Ford’s old Courier grille:

Ford Teases Front End Of The Upcoming 2023 Electric F-150
Photo: Ford

I’m curious to see the thing when it comes out. And look in that frunk. Plus, it looks like it will have a headgate, which is exactly how it should be.


The Cheapest NBN 50 Plans

It’s the most popular NBN speed in Australia for a reason. Here are the cheapest plans available.

At Gizmodo, we independently select and write about stuff we love and think you'll like too. We have affiliate and advertising partnerships, which means we may collect a share of sales or other compensation from the links on this page. BTW – prices are accurate and items in stock at the time of posting.