It’s never too early to start doing good publicity.
David F. Sandberg, the director for DC’s Shazam movie, which is currently expecting a sequel, took to Twitter recently to share his newest creation: a “trailer” for the movie featuring some early, uh, let’s just say they’re reviews. The reviews, taken from Letterboxd, are the work of either time travellers or incredibly prescient film buffs; otherwise, why would you review a film that does not yet exist? Surely not just to be inane. Surely not.
Well, no worries! Sandberg is ready to put their reviews to work. Check it out:
We haven't shot Shazam 2 yet but there are already reviews up on Letterboxd. I'm pretty sure that means we're allowed to start using review quotes for marketing. pic.twitter.com/q7rj528CDR
— David F. Sandberg (@ponysmasher) August 14, 2020
It’s never too early for marketing, David. And I can’t say I know anything about how Shazam’s sequel is going to turn out, or even much about what it’s going to be about, but, I, too, hope to finally see a film that make some say such awed words like, “I’m fine with this.”
Shazam 2 is a movie that will one day exist.