For the second year in a row an ad for a Samsung Galaxy phone has gone live mere days before its launch.
This time around it happened during the Oscars and it was for its latest foldable, the Samsung Galaxy Z Flip.
While last year Norway aired a TV commercial for the Galaxy S10 by accident, this time around it feels like it was absolutely on purpose.
The ad for Samsung's latest foldable, the Z Flip, went live during this year's Academy Awards. We're pretty sure that with an audience that size Samsung probably knew what it was doing, especially since the device itself has already been leaked quite substantially.
It's February, which means its almost time for Samsung to cheekily launch its latest flagship device mere weeks before Mobile World Congress. Much like 2019, there will be two major reveals - the latest S-Series phone and a foldable. This year we're looking down the barrel of the Samsung Galaxy S20 and the Galaxy Z Flip. Here's how you can watch it all unfold for yourself. No, I'm not sorry for that,
The Verge's Nilay Patel managed to capture the TV spot in full, and was kind enough to publish it to Twitter.
Samsung just showed off the entire Z Flip during its Oscars ad. Small print says screen crease is normal, heh pic.twitter.com/uBesJ0FonT
— nilay patel (@reckless) February 10, 2020
The ad itself is largely stylised and we don't see much more than what was revealed in a leaked video last week. The only feature it really shows off is app continuity between the small preview screen on the outside of the device, and the foldable display. In this case, it shows an incoming call in the preview window and when the phone is flipped open it converts to a video call.
We'll know about the Galaxy Z Flip once it launches in San Francisco on February 12, alongside the Galaxy S20. The live stream kicks off at 6:00am AEDT and you can find out more details here.
The last week has seen a deluge of leaks about Samsung's next foldable phone. Now it looks like a video of it in action has dropped, too.