A graphic designer is doing what he can to save the world in his own special shut-in way; by creating and releasing a free typeface that clones the handwriting of young climate activist Greta Thunberg.
You may therefore add Greta Grotesk to your collection of fonts, if you’re the sort of person who gets excited about new fonts, with designer Tal Shub saying he was struck by the “the bold design and clarity of the message” conveyed by Thunberg’s use of urgent capital letters to summarise her calls to action.
“It feels like that’s really all you need to get a message about climate change across,” Shub told It’s Nice That. “True to the imperfect, yet bold letters.”
Shub goes so far as to described Thunberg’s painted lettering as an “iconic piece of visual communication” that’s an unnoticed but critical element of her skyrocketing pro-environment brand, and now everyone can copy it. Maybe even BP’s advertising agency could download it and print out a few non-committal posters about how we still need lorries and tankers to bring our lovely things over from China? [GretaGrotesk.otf via It’s Nice That]
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