Disney CEO Bob Iger has shared a possible reality in which it was entirely plausible that Apple and Disney would have merged to take over the world.
His comments were presented in a Vanity Fair adapted from his upcoming autobiography, The Ride of A Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company, which releases next week. In the book, Iger discusses his personal relationship with Steve Jobs, and the position each man held on the board of directors at the other’s company.
“With every success the company has had since Steve’s death, there’s always a moment in the midst of my excitement when I think, I wish Steve could be here for this,” Iger writes. “It’s impossible not to have the conversation with him in my head that I wish I could be having in real life. More than that, I believe that if Steve were still alive, we would have combined our companies, or at least discussed the possibility very seriously.”
Just two weeks ago, Iger resigned from his position on Apple’s board of directors, because the great streaming wars are about to kick off, pitting Apple TV+ against Disney+.
Apple’s streaming service launches on November 1, with the Disney+ debut coming just 18 days afterwards.
This post originally appeared on Gizmodo UK, which is gobbling up the news in a different timezone.