No matter where you go in the world, there's likely a McDonald's nearby. But while it seems its greasy hegemony over the fast food industry is endless, there's one place it will likely never build a store following a recent decision.
If you’ve ever walked into McDonald’s and thought you’d like a side of tech with your Big Mac, don’t worry — the fast food chain as you covered. McDonald’s has just dropped $422 million to revamp its electronic menus with the help of some machine learning.
Maccas was planning on sticking one of its golden arches next to a nearly 2000-year-old Ancient Roman site in the Italian capital, according to Reuters. The site, the Baths of Caracella, was built around 212 AD and is a popular tourist attraction so it made sense for the global franchise to stick their 41st Roman store there.
But Italian Culture Minister Alberto Bonisoli declared this week on Facebook it would not be so. Rome's mayor Virginia Raggi took to Twitter to celebrate the news.
"The wonders of Rome must be protected," Mayor Raggi said in a tweet.
Avanti con @_MiBAC per stop costruzione fast food nell'area archeologica delle Terme di Caracalla. Le meraviglie di Roma vanno tutelate.
— Virginia Raggi (@virginiaraggi) July 31, 2019
McDonald's has around 40,000 restaurants across 90 countries globally. In Italy, there are 578 outlets, the fourth largest amount in Europe (behind Germany, France and Britain), with 40 of them in its capital, Rome. If you're somehow not enjoying the local smorgasbord of rich pastas and pizza in the ancient capital, you'll never be far from indulging in a cheeky double cheeseburger.
It’s unclear if there is one mysterious Hamburglar hacker or multiple scammers, but for months, users of the Canadian McDonald’s app, “My McD’s,” have been complaining about someone gaining access to their accounts to fuel their feeding frenzies.