Bose has just unveiled their latest in the noise cancelling wireless headphone range and it's a bit of doozy with its new voice-control technology.
But before you run to the store to pick one up for yourself, remember it's Bose and you'll likely need to save up a respectable amount of coins first.
The Bose 700s are wireless and noise-cancelling, which is the same sort of features already out there but where it's supposed to diverge is in its new voice-control technology.
You'll just need to fork out $599.95 to try it out, which is pretty standard for the brand, respected for its quality but known for costing a small forture.
"Noise cancelling headphones have always helped us hear better — but we need to be heard better, too and no mobile device has solved that problem," Bose category director Brian Maguire said and we can all nod our heads to that.
While wireless headphones have been a great solution to wire tangling, fraying and just generally getting caught in things, we've needed to sacrifice good audio quality on calls unless holding the phone's mic to your mouth.
To solve that, the 700s will allegedly host six microphones to cancel noise before it gets to your ears. Two of these microphones will team up with another two mics to help pickup your voice on calls. This setup will be used in conjunction with technology designed to detect disruptive sounds, like traffic or a coffee grinder, and cancel them out when you're speaking.
Bose also announced there'll be a 700 earbud version, though they'll hit stores next year.
They're available from August 8 and available for pre-order from today. Gizmodo Australia has reached out to Bose to see where Aussies can pre-order them from.
The new Bose Noise Cancelling Headphones 700 aren’t so much a successor to the current QC35 II headphones. Instead, they’re an addition to Bose’s line of noise-cancelling headphones. A pricy addition. At $US400 the 700s are $US50 more than the QC35s. The step up in price doesn’t include huge tweaks to the noise-cancelling or the audio profile of the headphones. Instead, the big improvement and the one Bose hope you’ll pay a premium for, is superior audio fidelity when talking on the phone or using a digital assistant.