With Apple poised to further expand its services to better compete with its streaming rivals — whether or not its offerings will be any good — it was probably only a matter of time before we learned that the company has its eye on podcasts as well. The question is, will they be any good?
Citing sources familiar with the matter, Podcasts app for desktop.
According to Bloomberg, the companyâ€™s top brass â€œhave reached out to media companies and their representatives to discuss buying exclusive rights to podcasts,â€ though the report stated that the company does not yet have a â€œclear strategyâ€ in place for its podcast originals. But if Appleâ€™s vision for podcasts is anything like its rumoured template for its forthcoming television series, expecting anything groundbreaking might be a bit premature.
Back in September, the Wall Street Journal reported that Apple CEO Tim Cook was personally involved with running interference on any gratuitous sex, violence, or profanity, turning its Apple TV+ video streaming service into what some members of Appleâ€™s team in Los Angeles allegedly referred to privately as â€œexpensive NBC.â€
Earlier this month, Eddy Cue, Appleâ€™s senior vice president of internet software and services, disputed the rumour and insinuated at least one of the productâ€™s series, The Morning Show, will deal with adult topics not suitable for children.
Bloomberg reported that Apple â€œhas said it plans to pursue the kind of deals it didnâ€™t make beforeâ€ for its podcasts, which does seem promising. Quite frankly, however, until weâ€™re shown otherwise, itâ€™s probably safer to bet on some pretty tame offerings from a notoriously clean-cut company with apparently little interest in rocking the content boat.