NAB Jumps On The Apple Pay Train

Image: Commonwealth Bank

Today the National Australia Bank (NAB) announced the addition of Apple Pay functionality for its users.

NAB customers will now now able to use contactless payments with their phones or Apple Watch as well as enjoy more a more convenient process when it comes to in-app and web purchases.

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NAB's introduction of Apple Pay into its ecosystem seems to be in response to increasing customer demands. Speaking to Business Insider, NAB's Chief Customer Experience Officer Rachel Slade said, "We’re continuing to listen to customer feedback and take action to become the bank our customers want."

"As part of our transformation we are investing significantly in our technology and digital services to support our customers to manage their money how they choose," she continued.

This makes it the third of Australia's big four banking institutions to take up this form of digital payment.

ANZ was the first to adopt the new tech in 2016. After a failed attempt by Westpac, NAB and the Commonwealth Bank to boycott Apple Pay in the same year, the latter finally jumped on the bandwagon in January 2019.

Westpac no remains the only major banking institution not offering the service.

Apple Pay works on the iPhone SE, all models after the iPhone 6, as well as on the Apple Watch.

[Business Insider]

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