The Menswear Startup That Bloomberg Named 'America’s Most Promising' Is Now Coming To Australia

On the tech startup scene, few are as well dressed as the Indochino crew.

But when a company makes buying a custom-made suit so easy, you won't be able to help yourself.

Indochino provides the perfect niche between brick and mortar (which can get expensive!) tailors and online ("off the rack") suits. What they do is leverage technology to make custom suits that fit like a dream without breaking the bank. Bonus! They're headed to Australian shores now!

Suits can be for any occasion — everyday wear, special events, weddings.... The fabrics are all high quality and come in different colours and patterns so that you can reflect your own style. And you get to order it all from the comfort of your own home.

This article is brought to you by Indochino. They've taken the premium made-to-measure experience direct to the consumer and created a superior alternative to off-the-rack clothing, at ready-to-wear prices.

How it works

Step 1: Measure up! You can actually get your measurements from a tailor. Or just ask someone to give you a hand. It's important to measure properly.

Step Two: Choose your super suit There's so many styles to choose from and if you sign up to their newsletter you can get some pretty sweet deals.

Step Three: Add your customisations Anything from buttons to lapels to pen pockets. They even provide recommendations in the user interface so you can be sure you're getting the right suit for a wedding, or what the more "casual" look is.

One of many customisations you can make to your suit. Source: Indochino
Nice little tip there for the uninitiated. Source: Indochino.

Step Four: Now, time to upload those measurements. See Step One.

Step Five: Sit back and let the suit of your dreams come to you. Delivery takes 2-3 weeks so that they make the suit especially for you.

Source: Indochino.

Bloomberg, each year, ranks startups based on their likely future success. While we don't have data for Indochino's particular year, some of the key things Bloomberg looks for is size of funding rounds, how frequent they are and what niche the business currently plays in.

Indochino is a ground breaker. They have showrooms for people who would prefer to come in to the store as part of the experience, but for the most part they work well as the tech go between.

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