Adidas' FutureCraft Loop Sneaker Talks A Big Recycling Game But There's A Catch

Photo: Sam Rutherford, Gizmodo

As much as I like sneakers, one problem with the modern running shoe is that after your kicks get worn out, you can’t resole them like you can a nice dress shoe. So inevitably, old sneakers end up getting tossed in the trash where they rot in a landfill somewhere for the next few decades or more. However, with some help from its forward-thinking FutureCraft design studio, Adidas has created the Loop, which includes some important innovations that could help reduce waste from shoe manufacturing, even if it hasn’t magically solved the problem yet.

The Loop got its name because instead of being part of a dead-end pattern the sees million of sneakers get thrown away every year, Adidas is hoping to create a 100 per cent recyclable sneaker that can be manufactured, worn, shredded, and then reborn again as a brand new shoe, over and over again.

Everything you see here was all created from TPU, including the laces. (Photo: Sam Rutherford, Gizmodo)

This isn’t the first time Adidas has suggested it’s interested in recyclable shoes. Where FutureCraft moves the concept forward is in using a single material to create the entire shoe: The upper, midsole, laces, and even the rigid torsion bar on the bottom are all variations of the same basic material, thermoplastic polyurethane (TPU). Developed by BASF and Adidas, TPU can be transformed into different shapes and textures just by changing the way the material is processed, largely through manipulating heat.

Additionally, no glues or adhesives are used to construct the shoe, resulting in less waste, and making it easier to break down the shoe when it’s time to get to the dirty work of recycling. In the place of adhesives, Adidas is simply using heat to bind various sections of the shoe together.

Another important thing to note about Adidas’ grand plan, is that unlike other recyclable products that get down-cycled and turned into plastic bottles or used to make children’s playground, the Loop is intended to be up-cycled, meaning materials from the Loop will be reused to make future pairs of shoes and not other products.

Also, for anyone worried about a Zion Williamson-style blowout while exercising, FutureCraft senior director Graham Williamson told me that while the Loop is designed to be more sustainable and environmentally friendly than a traditional shoe, it’s also a piece of high-quality workout gear. That’s why FutureCraft chose to make the Loop a running shoe in the first place: The team knew that once it could create single-material running shoe that could match the performance of its traditional sneakers, more casual shoe styles would be a cinch

Photo: Sam Rutherford, Gizmodo

In addition to the Loop’s innovative manufacturing method, Adidas also wants to incentivise owners to take part in its recycling process with a cash reward. While Adidas is still working out the specifics, it’s planning on refunding between $15 and $30 or possibly more to owners for dropping their shoes off at a nearby store or sending them back in to be recycled. And to help remind people when it’s time, owners will even be able to register their shoe in an app using the QR code painted on the shoe’s tongue.

Unfortunately, Adidas is still a ways out from making the Loop 100 per cent recyclable. (Photo: Sam Rutherford, Gizmodo)

However, all of this optimism and innovation comes with a big caveat: Right now, Adidas can only recycle 5 to 10 per cent of the Loop. That’s a long way off from the “100% recyclable” tag featured on the Loop’s laces.

Williamson claimed that Adidas already has more recent Loop prototypes featuring as much as 50 per cent recyclable content, so it might be possible for Adidas to hit or get close to its target by the time the Loop officially launches sometime in the second half of 2020.

So what’s going to happen to the Loop between now and 2020? Well, in addition to ironing out its recycling pipeline, registration process, and reward structure for the Loop, Adidas will also be seeding 200 pairs of shoes to lucky owners, who will then become the first testers in Adidas recyclable shoe project. Testers will be asked to wear the shoe for roughly six months before returning them so they can be shredded, processed, and potentially turned into a brand new pair.

Is this the future of environmentally friendly shoes? (Photo: Sam Rutherford, Gizmodo)

There are a number of significant challenges Adidas will need to overcome before it’s achieved the Loop’s recycling goals, though overall, it seems like a move in the right direction. And with TPU being the material used to create the signature Boost sole found in so many of Adidas’ sneakers, if Adidas can nail recycling shoes with the Loop, it could have a major effect on the environmental impact of hundreds or thousands of shoes in the future.

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