The second generation of Samsung's Frame TVs are about to hit Australia. As we reported at IFA last month, the new Frames not only have enhanced features and new customisation options, but also a tonne of new artwork that can be displayed on-screen.
The theory behind the frame is to utilise your TV even when you're not actively watching something. Instead, it transforms the screen into a work of art of your choosing.
While no one at Samsung has ever been able to tell me what kind of added energy consumption something like this would add to your power bill, it does at least chew up less than leaving a show running in the background. And I have to admit, these things look gorgeous.
The new Frame also has my favourite Samsung TV feature - the One Clear Connection cable that allows both power and AV data to be transferred from the One Connect Box to the TV through a thin, transparent cable.
It's sleek, sexy and mysterious. We've been trying to find out how it works since it was first announced and Samsung still won't tell us. We'll find a way, dammit!
Power and data, running through one clear glass fibre cable, as invisible as is possible. And no one will tell me how it works, exactly.
"The Frame has been designed to fit harmoniously into every Australian home and has changed the way many Australians think about the role of their TV in the home,” said Hass Mahdi, Head of Audio Visual, Samsung Electronics Australia.
“The Frame tackles the longstanding issue of a big blank screen that appears when you turn your TV off. Instead, your TV can now display an incredible array of local and international artwork that will enhance the appearance and ambience of your home.”
“As a brand we’re dedicated to developing and enhancing the way our products provide people with an amazing experience. This year, we’re providing a fresh perspective on The Frame and delivering Australian living rooms a set of new features that display art in an incredibly compelling way,” Mahdi added.
Samsung's Art Store will now also offer a larger and more diverse library of artwork and photography to choose from for The Frame, including a collaboration with Magnum Photos and the addition of pieces from The Tate.
Tech wise, the second generation Frames will include a 4K screen with HDR10+, an enhanced smart TV experience, three customisable bezel options (white, walnut and beige wood), a Slim Fit Wallmount inclusion and the aforementioned One Clear Connection Cable.
The 55-inch model will be $2,699 and 65-inch $3,899 - both of which will be available in October from Samsung, Harvey Norman and David Jones. The with the 43-inch model will follow in November and have an RRP of $1,799.
The new 8K QLED range may have been the talk of Samsung's press conference at IFA today, but that wasn't the only TV announcement. There is also going to be a refresh of its Frame range.