How our data is used — or rather, misused — has been a growing concern for the public. So it’s in tech companies’ best interests to signal to their users that they care about their privacy, and Apple has just taken a small step to put its users at ease.
“Protecting user privacy is paramount in the Apple ecosystem, and you should use care when handling personal data to ensure you’ve complied with privacy best practices, applicable laws and the terms of the Apple Developer Program Licence Agreement, not to mention customer expectations,” Apple states on its App Store Review Guidelines page.
In the guidelines, Apple states that developers must “clearly and explicitly” inform users what data apps collect and how that data is used in their privacy policies, confirming if there are third parties that can access that data.
Apple also states that apps that do collect data must ask for consent, and that apps “should only request access to data relevant to the core functionality of the app and should only collect and use data that is required to accomplish the relevant task”.