Video: San Diego Comic-Con isn’t just about the panels. There are also a ton of cool pop-ups, special events and fun prizes for the con’s hundreds of thousands of attendees. Every year, advertisers spend millions of dollars to get fans excited about their films, shows or other cool stuff. When it’s done right, it can be a funny, cheeky or even introspective experience.
Though sometimes, it kind of sucks.
We’ve previously mentioned some of the coolest things we found at San Diego Comic-Con, such as the Demolition Man Taco Bell restaurant, “Purge City”, and Syfy’s Human Claw Machine.
But as is our tradition, we’ve compiled more of the best advertising we saw at San Diego Comic-Con, along with some of the worst. As Thanos said, all things must live in balance — with Radvertising, comes Badvertising. Enjoy.