Ten Years Later, Marvel Studios Still Feels Phase One Was Its Greatest Achievement

Ten Years Later, Marvel Studios Still Feels Phase One Was Its Greatest Achievement

When Ant-Man and the Wasp hits theatres next week, it will be the 20th Marvel Cinematic Universe film released in the past 10 years. That’s a lot, and – especially after the unprecedented success of the last two films, Avengers: Infinity War and Black Panther – it’s easy to forget this was never a sure thing.

We forget but Iron Man wasn’t a sure thing 10 years ago. Photo: Paramount

In 2008, Iron Man was considered a B character. Thor, a movie about a god with a hammer, seemed far-fetched. There was no guarantee that audiences would turn out for a period action movie such as Captain America: The First Avenger. And bringing together six heroes together into one movie, The Avengers, had never been done before.

At the junket for Ant-Man and the Wasp, we asked Marvel Studios president Kevin Feige which of the company’s films he was most nervous about upon release, and which success was the most gratifying. He immediately went back to the beginning.

“Gosh, I mean almost all of them,” Feige said.

Iron Man being an independent movie, that was our first one [which] people weren’t expecting. Thor and [Captain America: The First Avenger], both two big swings of characters that, in hindsight, many people didn’t know. At first blush, ‘Oh he’s a Norse god with a hammer,’ and the other one is a full World War II movie.”

“Then even [the first] Avengers – the notion of putting all these people together before their movies had come out,” he said, referring to the fact that Marvel was filming The Avengers before some of its preceding films had been released.

As fans, we sit back and study the most recent films: The gamble of Infinity War doing what it did, and the global appeal of Black Panther. Maybe even the outer space setting of Guardians of the Galaxy.

Feige is proud of them all, but he still feels as though without that first act, Phase One, none of the rest would be possible.

Marvel Movie 20, Ant-Man and the Wasp, opens July 5.