Ahead of the Zuckening this morning, Twitter formally declared support for the Honest Ads Act, US legislation crafted in the wake of the previous great social media scandal - Russian propagandists targeting American voters with fraudulent ads online during the 2016 US presidential election.
Twitter, which had previously announced plans to rein in political ads and label them clearly for users, today embraced the legislation that was introduced late last spring by Senators Mark Warner, Amy Klobuchar and John McCain. The Honest Ads Act would require under law that online platforms such as Twitter and Facebook include disclosures identifying the purchases of political ads, maintain a file of ads and candidates that can be accessed by the public, and overall improve the methods by which they police their platforms in regards to foreign interference.
During his hearing before the Senate Judiciary and Commerce committees today, Facebook CEO Mark Zuckerberg also reaffirmed Facebook's commitment to helping pass the legislation.
Twitter is pleased to support the Honest Ads Act. Back in the fall we indicated we supported proposals to increase transparency in political ads.
— Twitter Public Policy (@Policy) April 10, 2018
In a series of tweets, Twitter's policy department said it was pleased to support the bill and reminded users that it had already taken steps to come into compliance with its unpassed measures. The company's intent, it said, was to surpass the regulatory efforts through the use of its Ads Transparency Center launched last spring.
The centre will "dramatically increase transparency for political and issue ads, providing people with significant detail on the origin of each ad". Twitter added that it believed the Honest Ads Act provides an "appropriate framework" for online political ads. The company said it would work with lawmakers to "refine and advance this important proposal".
The Honest Ads Act, which does not address many of the more covert uses of Facebook by Russian trolls during the US election, sprang in part from outrage over the blithe way in which Zuckerberg previously addressed the issue. "Personally I think the idea that fake news on Facebook, which is a very small amount of the content, influenced the election in any way - I think is a pretty crazy idea," Zuckerberg said last year.
He has since walked back the statement.
Speaking as a witness before Congress, Zuckerberg promised to investigate "every single app that had access to large amounts of information" in response to news that Cambridge Analytica, a political consultancy hired by the Trump campaign, acquired the personal data of more than 170 million users without their consent.