Power and data, running through one clear glass fibre cable, as invisible as is possible. And no one will tell me how it works, exactly.
The feature is called "One Invisible Connection" everywhere else in the world, but the good old ACCC won't let Samsung say it's invisible, because it isn't, of course. It's clear.
It's not magic, after all.
But that's what I'm being told, over and over again. There's obviously a reason this is being kept under wraps. My best guess is the reptilians have something to do with it.
Designed so that there are "no distractions" creating an "immersive experience" for all your television viewing needs, the cable being clear frees up where you can put your telly.
There is a maximum of 15 metres of this "magic" cable you can run from the QLED to the One Connect box - which does exactly what you'd expect it to (connect all of your devices you'd normally plug into the television itself).
This is the first time a single cable can transmit AV high capacity data at the speed of light, while also transmitting power, to a television.
And I'm going to find out how they've done it, if it's the last thing I do.
Gizmodo Australia travelled to New York as a guest of Samsung Australia.
The role of the TV is changing, so Samsung are changing too. 2018 is all about those sleek, sleek designs.
"In the past, it's been like a tech beauty pagent," Eena Kim, Creative Director of Samsung's Visual Display team told me this morning at the launch in New York.
"It's all about who has the best colours, the best specs, the best picture - but we have forgotten who we are speaking to - who we are designing for."