B&O Play isn't your average audio company. It takes the "play" part of its name very seriously (ironically), using seasonal changes as an excuse to experiment with designs, colours.
And this season's range? It's inspired by the ocean and it is straight up beautiful.
"In this beautiful and ever-changing environment, shaped by the motion of the sea, powerful and refreshing, yet calm and peaceful, the individual finds the music, the time and the energy to be transformed by the experience.," B&O muses, "To make waves."
This is speaker and headphone art, my friends.
The new seasonal colour palette includes Aloe - "a light, natural green shade resembling a fresh ocean crest", Steel Blue - "a dark turquoise shade, just like the ocean at night", and Teal - "a rich, dark green shade inspired by a rising wave".
But enough about the colours - here's the actual product range.
The Beoplay H4 are wireless headphones with focus on "pure sound, pure materials and pure expression", designed by Jakob Wagner.
They come in Aloe and Steel Blue, and will set you back $399 .
The Beoplay P2 is B&O Play's personal and fully portable speaker, with smart connect features activated with a tap or a shake. It fits in your bag or pocket, and is designed by Cecilie Manz.
It comes in Teal, and costs $249.
Then there's the Beoplay A1, a portable Bluetooth speaker designed by Cecilie Manz, promising "category-breaking performance".
In comes in Aloe and Steel Blue, and costs $379.
The range is available now online, at Bang & Olufsen stores, MYER and "selected third party retailers".
We haven't had the chance to get our hands on them as yet, but will report back as soon as we do.