For those not familiar with Bixby, it is Samsung's answer to Siri, Alexa, ...Cortana.
And Bixby will be in Samsung's 2018 range of televisions.
Samsung says Bixby "enables easier interaction between the TV and its users, thanks to its intuitive UX, and comprehensive voice analysis capabilities".
The new TVs will also feature SmartThings, Samsung's IoT platform hub, which promises "a simpler way to control the television and sync with other devices.
Then there's the Universal Guide - also coming in 2018 – described as "an advanced program guide which automatically recommends TV programs and content according to a user's preferences".
These were just a few of the products revealed at "First Look" - we covered the event live on our Instagram.
Gizmodo Australia travelled to CES 2018 as guests of Samsung
I was just in a room with The Wall. No, not the giant ice barrier keeping the white walkers at bay, you nerds - Samsung's massive television, featuring new MicroLED technology, among other features.
At the company's "First Look" event in CES, Samsung showed off its giant literal wall of a television - and also its first QLED TV with 8K AI technology.