At the company's "First Look" event in CES, Samsung showed off its giant literal wall of a television - and also its first QLED TV with 8K AI technology.
The tech will be launched internationally, starting with Korea and the US during the second half of 2018 - then Australia, we assume, but we'll keep you updated.
Samsung says the AI technology upscales standard definition content to 8K resolution, using an algorithm that adjusts screen resolution based on picture quality characteristics of each scene.
It "continuously improves picture quality and easily transforms any type of content from any source into a high-resolution 8K."
There are a bunch of new features that come along with this tech as well: detail enhancement to upgrade standard definition content, noise reduction, edge restoration function which more clearly outlines on-screen objects, and automatic sound adjustment for different content - likesuch as sports events or music concerts.
AI for 8K was just one of the products revealed at "First Look" - we covered the event live on our Instagram.
Gizmodo Australia travelled to CES 2018 as guests of Samsung
I was just in a room with The Wall. No, not the giant ice barrier keeping the white walkers at bay, you nerds - Samsung's massive television, featuring new MicroLED technology, among other features.
Along with a literal wall of a television, and new QLEDs with AI for 8K, Samsung's "First Look. event ahead of CES 2018 had some news about Bixby, SmartThings and Universal Guide.