Congratulations To EA For Posting The Most Hated Comment In Reddit History

While Reddit sometimes overstates its value as a space for authentic conversations online, the massive community-driven website has served as a kind of town hall where everyone from Elon Musk and Barack Obama to a dildo manufacturer have responded to questions from completely un-vetted strangers. Sometimes it goes well. For Electronic Arts, the new owner of the most hated comment in Reddit's history, not so much.

Image: AP

The subject of Reddit's ire was the upcoming EA game Star Wars Battlefront 2. More specifically, the realisation that many of the franchise's most memorable characters wouldn't be playable in the game from the get-go. To unlock them, players will need to spend in-game currency earned from hours of play. In the case of Darth Vader, the price tag is 60,000 credits, which requires around a 40-hour investment, according to player estimates. (Spending real-world money, which cannot be directly converted to credits, provides only a "round-about way" of unlocking the characters.)

EA's response on a thread criticising the system was typical of a spokesperson, and generally individuals and companies using Reddit for purposes deemed overtly self-promotional or dishonest are met with hostility. From Reddit:

The intent is to provide players with a sense of pride and accomplishment for unlocking different heroes.

As for cost, we selected initial values based upon data from the Open Beta and other adjustments made to milestone rewards before launch. Among other things, we're looking at average per-player credit earn rates on a daily basis, and we'll be making constant adjustments to ensure that players have challenges that are compelling, rewarding, and of course attainable via gameplay.

We appreciate the candid feedback, and the passion the community has put forth around the current topics here on Reddit, our forums and across numerous social media outlets.

Our team will continue to make changes and monitor community feedback and update everyone as soon and as often as we can.

"I wonder if Burger King wants to sell me a sense of pride and accomplishment by making me work 10 hours for my fucking fries," one Redditor quipped in response.

It's unclear what, exactly, about EA's comment prompted the unprecedented negative reaction, but a since-deleted tweet from a member of Battlefront 2's community engagement team may have added fuel to the fire. The tweet stated: "The arm chair developers on this internet."

For a couple of years, the subreddit r/ListOfComments has been cataloguing the site's most disliked comments, which are calculated by subtracting disapproving downvote reactions from positive upvotes. Looking back on previous title-holders for Worst Comment, there's the time Reddit's CEO admitted to clandestinely editing user comments (11,537 net downvotes) and the one where Jill Stein sounded off on nuclear energy (11,996 net downvotes). EA's comment eclipses these by a mile with 263,000 net downvotes and counting, likely more people than are currently running the open beta of Star Wars Battlefront 2.

EA has a history of making user-hostile decisions, and gaming and Star Wars fans are famously outspoken. It's almost surprising it took this long to come to a head.

[r/ListOfComments, r/StarWarsBattlefront]

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Comments

    You want shameful microtransaction-based gaming? Try the most recent version of "war robots" on iOS.

    I wonder what EA is going to tell Disney about how they treated their franchise.
    Given the stink they also got for shutting down the single player story title that was in development (cause it didn't conform to their loot box "games as service" model).

    Hopefully this will start changing the industry on loot boxes and stuff, or at least Disney will have to sit down and ask them "What are you doing with our IP?" Cause considering how quick they fire directors for not conforming to their vision and issuing lots of reshoots... switching developers may not be far off for them.

      Disney does not give two shits what they do with it as long as the money still rolls in. They will only start caring once the games loose sales.

      Disney doesnt care. They have already trashed the IP in the name of making more money

    Yep. Re-read it three times. I just don't see how anyone who wasn't already highly-strung to the point of concern would find anything objectionable in that statement.

      have you been on Reddit recently?

      the statement in itself is fine if taken out of context, however now they say they want you too feel a sense of accomplishment for unlocking the hero and that's why they have a roughly 40 hour grind period for it.

      that sounds awfully hollow when you can pay your way past it does it not?

      it would also have recived far less feedback if more heroes where avalible from the start, now you get pretty much han solo and everyone else is locked meaning you'll have to spend 400h+ to unlock everyone minimum since the 40h thing only counts match time not waiting time in between matches and the like. and don't buy loot boxes that you need since they actually give stat improving effects or you'll be rolled over by any and everyone, and you also need to upgrade thoose stats to be compedative so we're talking an insane amount of hours.

    I don't get the hate. The game looks like fun. I will buy and play. i will not be partaking in micro transactions. If someone has the disposal income to do that and wishes to waste their money on items in a game, more power to them.

    From what i understand the system will be tweaked etc as the game progresses, like every game in existence. I am sure a good balance will be found.

    People need to chill and just enjoy running around in the star wars universe making pew pew noises or shouting out Nooooooooooooooooooooooooooooooooo with hands clenched

      The reason people are upset is because, like "war robots" on iOS that I mentioned above, they try to force you into MTX by making those who pay completely and utterly dominate those who don't. So you have to resign yourself to being owned by cashed up players, or stop playing.

        I get it. Just doesnt really bother me that much. I guess that probably comes from the fact i seem to be terrible at all games and am used to getting dominated constantly.

          EA thanks you for your "shut up and take my money" attitude....

            Hahhaha true. I am not saying it shouldn't change and be tweaked. Obviously i would prefer a game without micro transactions. But no one is making anyone pay for the upgrades that can be achieved in game. It is the choice of a player to spend money on items in a game (crazy that people do that).

            Plus i have read that the match making system is being tweaked etc so that you are matched with people of a similar level and skill. That should reduce the issue if and when it is implemented.

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