Holden's Maven Gig car-sharing for Uber drivers is still only new, but it's proving to be an early success for the long-time Aussie carmaker. The service has grown 130 per cent in two months, and is expanding to Adelaide, Brisbane and the Gold Coast.
Where there were 250 Maven Gig cars and 350 drivers on the road in Sydney and Melbourne at the start of September, there are now 400 cars and 600 drivers; in those two areas its cars have driven over four million kilometres.
It's expanding outside of Australia's two largest cities, too, with new setups in Adelaide and Brisbane as well as the Gold Coast. Maven's Aussie manager Matthew Rattray-Wood has said that the service is also looking into launching other "innovative urban mobility solutions" into the country in the near future:
“I can’t talk specifics just yet, but the launch of Maven in Australia is a great example of Holden’s ability to leverage the global leadership of General Motors in urban mobility. In addition to the continued growth of Maven Gig, we’re continuing to assess opportunities for different Australian drivers, be that in the personal or business space. Stay tuned.”
If you sign up for Maven you'll get a new car with unlimited kilometres, 24/7 roadside assistance for breakdowns, insurance, scheduled servicing, and no joining or exit fees. That's a pretty attractive way to get into Uber driving if you don't want to put your own car through wear and tear, or if you don't have an Uber-friendly car in the first place.
Prices for Maven Gig start at $215 per week, with Holden letting drivers choose from a range of cars including Captiva, Trax, Astra hatch and sedan and the pint-sized Barina, and you can rent for as little as one month through to longer periods if you'd like. [Maven Gig]
Holden's muscling in on the increasing popularity of ride-sharing and gig economy opportunities like Uber and UberEats by going straight to the source — the drivers themselves. It's set up an all-inclusive rental for its brand new cars for gig economy drivers, with flat rates starting at a couple of hundred bucks a week.