TPG Is Literally Advertising The NBN As A Downgrade

TPG Is Literally Advertising The NBN As A Downgrade
Image: TPG

SHOTS FIRED? A cheeky advert for internet service provider TPG has been doing the rounds online. It certainly doesn’t paint the NBN in a positive light. In fact, it explicitly depicts the beleaguered network as a downgrade.

The image first appeared as a screenshot on the Australia subreddit earlier today, posted by user Simmo_ and advertises a finger hovering over a red ‘downgrade’ button instead of the green ‘upgrade’ button. Underneath the text ‘Connect to the NBN with TPG’ can be seen.

I laughed, a lot.

I don’t know if this is an intentional advertising campaign though, as one astute reddit user pointed out:

I think these ads dynamically choose images, so instead of a marketing guy choosing one picture, they pick the demographics and the algorithm chooses pictures from a library targeted to the audiences (or maybe even the individuals?)

We have no idea whether this was an intentional jab at the dismal state of the NBN or just some unfortunate programming. Either way, it’s still just a good laugh and continues the storied disaster of the NBN rollout.

How The Promise Of The NBN Fell Short For So Many Australians

Eight years into the Australian government’s National Broadband Network (NBN) project, the nation has an average internet speed – 50th in the global rankings – that lags well behind many advanced economy countries. Ongoing secrecy around the NBN, a project that’s likely to cost more than A$50 billion, makes it impossible for the public in most cases to know when and what quality service they will receive.

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