All around the streets of Sydney, people are noticing something strange.
Not only are they noticing, they are talking about it, posting on social media - and getting hyped.
When was the last time you saw this kind of attention for a bus stop poster or a standard billboard?
I wish this level of creativity was used to promote Wonder Woman. I mean, it went on to be the highest grossing DC superhero film anyway - but a mural of Diana punching Nazis wouldn't have gone astray.
I'll admit I love this kind of marketing when I'm excited for the movie, but sometimes - I'm torn.
I mean, think of where the balloons will end up, for one. And then there's things like this - painted to cover existing independent street art:
How do you feel about movie advertising as street art? pic.twitter.com/GD7DZmWW47
— Rae Johnston (@raejohnston) September 3, 2017
What do you think? Do you think out-of-the-box marketing adds something special to the atmosphere of the city, or does it just seem like inescapable advertising?
Let us know in the comments.