Holden's muscling in on the increasing popularity of ride-sharing and gig economy opportunities like Uber and UberEats by going straight to the source -- the drivers themselves. It's set up an all-inclusive rental for its brand new cars for gig economy drivers, with flat rates starting at a couple of hundred bucks a week.
That kind of cash gets you into a new Holden with unlimited kilometres, insurance, servicing and 24/7 roadside assistance, along with no additional setup or exit fees. Of course, it's up to you to do the actual Ubering or UberEats-ing, but there are already over 350 Maven Gig members with over 250 cars on the road in Sydney and Melbourne.
37 per cent of Maven Gig members are millenials of age 30 and younger, says Holden, and 50 per cent are of foreign nationality. The 250 cars have already driven over 2 million kilometres since the service's launch, but it doesn't look like there's any kind of official partnership with Uber to draw in new users.
Maven Gig currently includes Astra hatch and sedan, Trax and Captiva crossovers, but Holden will give you a quote on any car in its range; the cheapest Barina is $215 per week. You're able to sign up for anywhere between four weeks and "several months", apparently. [Maven Gig]