Spider-Man: Homecoming's Car Marketing Betrays A Great Piece Of Spidey Lore

Spider-Man: Homecoming's willingness to to sidestep the history established in Sony's two other takes on the webhead and get Peter Parker back to his awkward, teenage roots is a large part of what makes the movie as refreshing as it is. But there's one thing about Homecoming's Spidey that's a little off.


Technically speaking, Spider-Man doesn't have any canonical super-weaknesses that can incapacitate him the way that Kryptonite does to Superman. Instead, it's everyday human things such as deadlines and needing to refill his web cartridges that tend to trip Spider-Man up. Though it isn't mentioned nearly as often as his other pet peeves, there's a longstanding tradition of Spider-Man not knowing how to drive that Homecoming's marketing slyly acknowledges before dismissing it in favour of trying to sell some cars.

About two-thirds into the movie, there's a scene where Peter, realising that there are no tall buildings for him to swing from in order to get from his neighbourhood to where the Vulture is, steals a car and shows off what a terrible driver he is as he jerkily tries to navigate the car down the street.

Peter's crappy driving doesn't have any significant bearing on Homecoming's plot, but it's a very knowing nod to Peter never having bothered to get his licence (or even a driver's permit) because: A) he's a consummate New Yorker who rides the subway like a civilised person and B) he's been swinging from his webs since he was 15 years old. As game designer/New York University professor Naomi Clark correctly pointed out on Twitter, a number of characters from the Marvel universe have taken note of Peter's inability to operate a car and pointed out how odd it is (to them).

The issue with Homecoming's depiction of Peter's lack of driving skills has less to do with the movie itself and more to do with an Audi advertisement seemingly meant to take place within the MCU, in which we actually see Peter Parker at the Wheel Teach Ya driving school waiting to take his exam. After watching "found footage" of himself in costume crashing a car into a series of trash cans, civilian Peter hops into the "prototype" Audi he borrowed from his friend Tony along with the driving instructor (J.B. Smoove) and proceeds to show off just how bad a driver he is... and how the Audi can compensate for him.

When Peter takes his eyes off the road to talk to the instructor, the car automatically slows to a stop before they can crash into another vehicle. After activating the Audi's "Audi-intelligent" auto steering, Peter takes his hands off the wheel and is promptly docked a couple of points for being irresponsible. Ultimately, Peter passes the exam after activating the car's auto-parallel parking feature that doesn't actually require him to steer the vehicle.

On its own, the ad is innocuous and actually rather impressive if only for the fact that it manages to feel like a deleted scene from the movie itself. But the fact that it's a commercial for a car that Spider-Man would drive is sort of at odds with how Marvel's handled Spider-Man and cars in a larger sense for the past 40 or so years.

Spider-Man's Spider-Mobile was introduced in Amazing Spider-Man #126, when Spider-Man was approached by a car company that wanted him to build them a fuel efficient vehicle styled after him. On the page, the Spider-Mobile read like a silly nod to the popularity of other superheroes with custom cars and the like. In reality, though, the car was created in an effort generate new revenue streams for Marvel.

Spider-Man writer Gerry Conway recalled he was first tasked with coming up with the Spider-Mobile after Stan Lee went from being a mere writer to Marvel's head publisher, and was looking for a way to move toy merchandise.

"He was approached by, I think it was Hasbro, or it might have been Tonka Toys or something, who said, 'Listen, we found that what really works for toy characters, in addition to the figures, is if they had a lot of cool stuff with them,'" Conway said in an interview. "'Could you maybe give each of your characters a cool car?' And so Stan said, 'Sure!' He didn't have to do it."

In the comics, Spider-Man ends up building the car after realising that he has bills to pay and needs the cash. But the idea of the Spider-Mobile existing somewhere in the universe was so ludicrous that Conway essentially got rid of the car within a few issues by having Spider-Man literally drive it into the Hudson River. To be fair, Peter fishes the car out of the river eventually and gives it to the company that hired him to make it, but since then, it isn't often that you see him stuck in midday traffic behind the wheel.

As much as it might not sit well with Spidey traditionalists, Peter's kinda sorta (but not really) driving with the help of a technologically advanced car fits in line pretty nicely with Homecoming's take on Spider-Man. This Spider-Man already uses quite a few more gadgets than his predecessors, so why wouldn't he sometimes zip around in a semi self-driving car? How else is he going to get to the Avengers compound in upstate New York?

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