Everyone wants you to use their messaging service. But what makes you choose one over the other?
Increasingly, it seems, the deciding factor is GIFs. And this is why I love you all.
The news comes from Gfycat, which was just integrated with Skype in the platform's last redesign.
"[Skype's] focus on short content such as Highlights, shows that short-form content is one of the most powerful weapons in the battle for dominance among messaging platforms," Gfycat says.
Gfycat says when its GIF keyboard was added to Tango (a messaging and video calling platform similar to Skype) Tango found that GIF users sent 250 per cent more messages and and had a 30 per cent higher engagement rate than users who didn't use GIFs.
I reckon I tweet more GIFs than words, so this is honestly unsurprising to me.
And yes, it's with a hard G.