Ever wondered why some phones make it to Australia and others don't? As it turns out, it's because the cost of certification and licensing costs way more than you'd think, even for non-flagship phones.
Photo. Sam Rutherford (Gizmodo)
The Sony that many people think of, the electronics giant that made the Walkman, the Discman, the Trinitron, all those Vaios, and even the first water-resistant phone back in 2013, it doesn't really exist anymore. Sure, the Playstation 4 is doing great and Sony's mirrorless cameras are some of the best on the market, but many of Sony's other gadgets like Blu-ray players, TVs, and especially phones have been on the decline. And when Sony's new CEO Kenichiro Yoshida talked to investors in late May, he said the future of Sony rests upon three main categories. services, semiconductors, and robotics/AI.