Picture this rip-off of a classic scene:
‘Thanks for shopping with us. Here’s your made-to-measure suit. Please visit your robotic tailor again soon.’
And that’s how the future of men’s suiting could manifest itself in a not-too-distant future. Whilst some argue that technology should never impede on an age-old tradition, there are pockets of people who tend to throw caution at the wind in pursuit of innovation and efficiency.
Welcome to the Hugo Boss Technical Centre.
The German label has taken to the often conservative men’s fashion market with a revolutionary way of crafting their latest range of made-to-measure suits which all but eliminates the human element. You read right, precision engineered German robots programmed to produce made-to-measure suits.
This radical concept was first introduced by Hugo Boss back in 2011 at the label’s Frankfurt and Zurich flagships stores and has since garnered global praise and attention amongst the modern discerning gent.
Designed to reflect the high calibre of Savile Row suiting standards, the robotic range of made-to-measure garments are personalisable whilst retaining the polished fit and finish of premium fabrics. The price for minimal human intervention doesn’t come cheap though with partially handcrafted suits starting from €1,700.