If you’ve ever picked up a beer or pre-mix or bottle of spirits and wondered exactly how bad it is for you, you’re not alone. Aussie consumers overwhelmingly want more info on their alcoholic beverages, according to drinks giant Diageo — which is spearheading a push for labeling that includes calorie info and all the stats you’d expect to see on a box of cornflakes.
Diageo — the beverage giant behind brands you’d recognise like Bundy rum, Johnnie Walker and Smirnoff — is including nutritional information on much of its drinks ‘portfolio’ in the future, we’re told, but first out of the gates is Bundaberg Rum Original — both the bottles and pre-mixed cans.
It says the labels — which you can see above — are clearer about both alcohol content and the number of calories in a can or serving of the beverages; that’s actually really refreshing to hear as someone at least slightly interested in what they drink. I’m the kind of person that buys a six-pack of Pure Blondes because it says it’s healthier than other beers, so having this info easily to hand would be valuable.
From the group itself: “A new initiative will see alcohol labels now including calorie, alcohol content and number of standard drinks per serve. Diageo is introducing the initiative in Australia. The program introduces clearer ‘icon-led’ on-pack information panels including alcohol content and nutritional information per typical serve of alcohol.”
Diageo also runs DrinkiQ, which has a bunch of facts about its own brands, alcohol itself and tips for responsible drinking.