Village Roadshow recently announced losses of $6.71 Million - double the previous year - alongside a new five point plan to fight piracy which takes aim at 40 more torrent sites, and individuals.
Is now a good time to mention The Lego Batman Movie, the Villiage Roadshow film made right here in Australia by Animal Logic, has been in US cinemas since 10 February? We get it on 30 March.
According to ZDNet, the Australian Federal Court ruling for ISPs to block The Pirate Bay, Torrentz, isoHunt, TorrentHound and Solarmovie in December has resulted in a "dramatic" reduction in downloads from the sites.
Village Roadshow the 40 further sites it is putting forward to be blocked make up 90 per cent of the current "flow" of piracy online.
As well as site blocking, the other four points on the five point plan include suing individuals, somehow getting Google to demote piracy website rankings in search results, marketing (expect more "You wouldn't download a car!" ads), and finally "ensuring the availability of legal products" which we can only hope means global availability. Right? It's got to be. Surely.
Village Roadshow will team up with Hollywood heavyweights in the Australian Federal Court to force internet service providers to block customers' access to a website that streams copyrighted movies and TV shows like Game of Thrones, The Walking Dead and Deadpool. This move is the first major test of Australia's new site-blocking laws under the Copyright Amendment (Online Infringement) Bill 2015 introduced in the middle of last year.
Piracy of The LEGO Movie cost Village Roadshow "somewhere between $3.5 and $5 million in sales" Burke revealed at a government-led Copyright Forum back in September 2014.
"We made one hell of a mistake with LEGO," Burke said of the decision to delay The LEGO Movie's release in Australia by 54 days. "We'll now make all our movies day in date with the US. I know 20th Century Fox are and Universal are too."
Contrary to that promise, The Lego Batman Movie is scheduled for Australian cinema release 48 days after the US release.