Like many in the tech industry, Mark Gainey, CEO of run-mapping app Strava, used his position to condemn President Trump’s immigrant ban this week. Unlike anyone else, however, Gainey did so in his own peculiar native tongue: The language of routes.
“This one is for our immigrants,” wrote Gainey alongside a run that (if you squinted really, really hard) almost looked like it said “FREEDOM 4 ALL”. “Remove the ban and think clearly about what truly makes this country great.”
Presumably recognising the legibility issues with the CEO’s message as it appeared on its website, Strava posted a map of his route from an alternate source on Twitter:
— Strava (@Strava) January 31, 2017
What Gainey’s (somewhat misguided) effort lacked in clarity, however, it more than made up for in creativity. And whether we’re black, white, man, woman, natural-born citizen or refugee, it’s good to be reminded that our hearts all cry out as for the same thing: Creenom.