If you carry around an iPhone as your smartphone of choice then the Apple Watch is hands-down the best option for a smartwatch, for the seamless integration if nothing else. But what about the rest of us? You've got more options than you might realise for a companion wearable, and we're going to get into the pros and cons of each.
Thanks to Cambridge Analytica and Facebook, more people becoming aware of "microtargeting" campaigns on social media. Used by pretty much every company on the internet, these are designed to change your behavior. They might be encouraging you to vote for a certain candidate or to buy certain products.
But what role do influencers - the celebrities of Instagram, YouTube and Snapchat - play in all of this?