The advertising for the Deadpool movie was already weird and metatextual, but there's only one way to wrap your head around a five minute video of Ryan Reynolds, in character, heaping praise in the effectiveness of his movie's ad campaign: by acknowledging that Deadpool has finally removed the last brick from the fourth wall.
Deadpool's marketing — in equal parts cute and overwhelming — arguably played a major role in making the film as huge a success as it ended up being, so it's perhaps not too surprising that the film has now been nominated for a Clio Key Art award for its marketing. What is surprising? That Deadpool excepted the nomination by producing a whole new reel — one that is incredibly NSFW — in which Ryan Reynolds dons the Deadpool mask once more... this time to discuss how Fox planned its zany advertising campaign.
Perhaps we shouldn't be surprised. After all, Deadpool has become a walking homage to breaking the fourth wall. This is about as meta as the character can get. But it almost feels like a step too far beyond that fourth wall, a line that Deadpool has crossed and can no longer un-cross, almost like the character has turned itself inside out. Where can they go next?
Wherever that strange new world is, we'll probably enjoy getting to see it — as further proof of Ryan Reynold's almost insane commitment to the character, if nothing else.