Who knew that Yelp reviews could be art? Toothpix takes advantage of the 12-second videos that Yelp allows its reviewers to post on its site to create totally absurd short films about popular restaurants. It’s truly glorious.
Instead of reading a review recommending a specific dish or looking at a poorly lit photo, you end up watching a short where a guy with burning pants gets run over by a car at a Sichuan restaurant, or watch him drown in an enormous soup dumpling, or hear an existential debate about tacos.
It helps if you’re from Los Angeles, as most the restaurants he reviews are from the area, and it doesn’t hurt if you’re familiar with a variety of cuisines because he has an adventurous appetite. But even if you’re not, the absurdity of his videos is universally enjoyable.
It’s just weird as hell and I love it. And yeah, he really puts the videos on the restaurant’s Yelp page. You can see all his work on his Instagram.
Here he is being trapped in a giant soup dumpling:
Here he is considering what Mexican-French food would look like:
A man dreams of pizza (at Bestia):
Winchells vs Gjusta (an artisanal bakery):
Here’s a silly one that debates whether they should have tacos for lunch or some very fancy Korean food: