Video: Sony has a long history of dumping a ton of money into spectacularly over-the-top commercials for its Bravia line of TVs. This time around it packed an abandoned casino in Romania full of glitter-filled balloons that were then popped to create a shimmering explosion of colour. Will the ad actually help sell Sony's 4K TVs that consumers seem lukewarm about at best? Unknown. But what is for certain is that a thousand years from now, if this casino is still standing, people will still be finding glitter in all of its nooks and crannies.
What It Looks Like When You Glitter-Bomb A Giant Abandoned Casino
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If you’ve lived long enough to remember the early days of digital photography, you may well have hundreds of thousands of pictures squirreled away on your computer, from various cameras and phones and the web, all terribly organised and almost beyond hope as far as sorting and cataloguing goes. That was my situation—until Google Photos came along.
Let me start by describing one of the first magic tricks I learned to perform when I was a kid. Here is what the audience sees: I reach into my pocket and reveal a jumbo-sized card depicting the four of spades on one side and the ace of spades on the other side. After mumbling some magic words, I turn the card, and to the audience’s astonishment, the four of spades turns into the six of spades. I turn the card again, and now the ace of spades has turned into the three of spades. This is not the most impressive magic in the world, but it is a wonderful demonstration of how certain principles of perception can be exploited to produce magic tricks. So how is it done?