It seems like only yesterday Snapchat was putting out a blackface Bob Marley filter. Now, it appears the company has moved on to yellowface.
Image: Twitter
As various people have pointed out on Twitter, Snapchat’s new filter — which has since been taken down — turned users into, uh, this:
.@Snapchat wanna tell me why u thought this yellowface was ok?? pic.twitter.com/sgpW4AFPsE
— grace (@tequilafunrise) August 9, 2016
@Snapchat @snapchatsupport idk if u realize, but this filter is yellowface and u should take it down pic.twitter.com/MLSHz0Bbkl
— hpic (@limb_light) August 9, 2016
Hey @Snapchat what’s with continually creating #racist filters targeting Asians? #snapchat #racism #wtf pic.twitter.com/5faI1ptTt0
— Maggie Roque (@mhroque) August 9, 2016
Dear @Snapchat , thanks for the overly-racist new filter…when can we expect Blackface? pic.twitter.com/vKZn18NDYM
— Brian (@bkisnah) August 9, 2016
Why do I get the feeling snapchat is being racist again pic.twitter.com/gWYxRU4Z99
— AFKaymook (@k_mukai) August 9, 2016
The company tells the Guardian that the filter was “anime-inspired”, and that it “won’t be put back into circulation”. It also added, “Lenses are meant to be playful and never to offend.” OK then!
In April, the company came under fire for its offensive Bob Marley-inspired filter. Unfortunately, it appears the same thing has happened here, which begs the question: How does this crap keep happening?
We reached out to Snapchat for comment, but had not hear back at time of writing.