Melbourne Headphone Inventors Just Broke The Australian Kickstarter Record

Melbourne startup Nura has officially broken a record to become the most funded Australian Kickstarter campaign ever, reaching a current total of $1.2 million in pledges, with 12 days to go, for its world-first invention -- headphones that learn and adapt to your unique hearing.

Image: Supplied

Nura is a new headphone that integrates unique soundwave technology to automatically measure your hearing (from the outer ear all the way to the brain), aiming to adapt the music perfectly to you.

Your hearing is as unique as your fingerprint, your face and your voice. Each of us has different sensitivities to different frequencies of sound. This means the same pair of headphones sound different for each person. And the difference is significant.

"In order for headphones to deliver the right sound," Nura says, "they must be matched to the listener".

Nura is aiming to bridge the worlds of hearing science, engineering and music to create the best music experience for everyone, uniquely. Unlike other premium headphones on the market, Nura conveys all of the detail in the recording and adapting to the way you hear.

This is an entirely new kind of headphone, world-first patented technology, and a home grown Aussie invention.

Nura is a Melbourne-based team of experts in engineering, acoustics, biology, hearing science and product delivery. Founded in April 2015, the company is on a mission to unite people through music.

Image: Supplied

"We launched nura on Kickstarter because we wanted to share our passion with the community and also allow them to share their vision with us, says Nura co-founder and CEO, Kyle Slater.

"We have been blown away by the incredible support and feedback from the pioneering backers of Nura, who have already had enormous influence on the final product.The Kickstarter funds will be used on tooling for mass production, regulatory certifications, sourcing of materials, and distribution."

Globally, less than 1 per cent of Kickstarter projects reach funding of more than $1.3 million, and Nura is well on track to join this group. The average Kickstarter attracts approximately 3 per cent of backers from Australia, but almost 20 per cent of nura's backers are Australian.

There are currently more than 5,500 Australian projects on Kickstarter, across creative categories including film, music, art, theatre, games, comics, design, photography and more.

Kickstarter is a global crowdfunding platform that helps artists, musicians, filmmakers, designers, and other creators find the resources and support they need to make their ideas a reality. Since launching in 2009, 11 million people have backed a project, US$2.5 billion has been pledged, and 108,400 projects have been successfully funded.

Within two days of Nura’s campaign going live, the invention had received more than $360,000 in pledges. By Friday 1 July, Nura officially became Australia's most funded Kickstarter, with more than 3,900 backers.

Nura has received funding from the Melbourne Accelerator Program, and is a graduate of the HAX Accelerator. Nura's Kickstarter has 12 days remaining to pledge.



    these look really promising. pissed that im broke right now, coz i would jump all over those headphones. can get them for for over $150 off intended RRP if you back right now.

    They look great, but there's no way in hell I'd spend that much money on a pair of headphones without testing them first.
    Anyone have contacts so I can get a try before I buy option? :P

      If they are any good then we should be able to test them out (and perhaps purchase them) in a reputable store after the Kickscammer.

      From the KS page...

      We know that most backers won't have the opportunity to experience Nura before pledging, but we are confident that you are going to love Nura. We will reward your faith in us by offering a 30-day money back guarantee. It’s simple. If you don’t like the comfort or love the sound of your Nura headphones, send them back within 30-days for a full refund.

        pretty much a standard money back guarantee that they most likely have to offer to stay on the right side of the law

          ...No? Australian consumer rights only guarantee a refund or replacement if the product is faulty. There's nothing in the law about offering a full refund if you don't like the comfort or sound (performance) of the product. Also not sure how the CRGs apply to Kickstarter "purchases" - if they deliver a product as outlined, they've met their commitment. It's pretty rare to see a Kickstarter offering a money back guarantee. I've backed many projects and never come across one like that.

            You see all those infomercials on TV that offer the 30day moneyback guarantee, they arent doing it out of the kindness of their herts, they have to offer it by law, i would assume that that is the case with these headphones also

              You see all those infomercials on TV that offer the 30day moneyback guarantee, they arent doing it out of the kindness of their herts, they have to offer it by law,
              Actually I'm pretty sure they do it to entice people to buy. Consumer law indicates that they have to offer refund or exchange if the goods are faulty or not as advertised. Those infomercials are going above and beyond their legal requirements.

                @over30yearsofsharing Exactly this. They are doing it out of the kindness of their hearts. Or, more accurately the shrewdness of their business practices. Those infomercials are counting on people ordering and then finding it too onerous to return the products (because the customer has to pay return shipping, which, for example on exercise equipment, can be MUCH more than initially paid) - it's smart business.

                There you go - you got there! Consumer Law states that the retailer must offer a refund, replacement or repair for goods which are faulty or not as advertised. You said ti yourself. if these headphones dont sound as good as advertised then you are entitled to a refund, repair or exchange under Australian Consumer Law

                It has nothing to do with kindness of hearts or enticing people to buy. it is our basic right as Australian Consumers to not be ripped off by snake oil!!!

                No one goes way above and beyond legal requirements in australia - we have such legal requirements to hold those peeps accountable and they are WELL aware of it, even if they argue otherwise!!!

                  Not quite. As counter-intuitive as it seems, you're not buying products on Kick Starter and other sites. You are investing. The product you get isn't a purchase, it's a "reward".
                  Assuming the product even gets delivered, you're ability to appeal to Fair Trading or the ACCC in Australia is limited. The transaction may not be in Australia, the company may not have an ABN.

                  Funding projects straddles a legally grey area between ASIC and the ACCC

              Australian consumer law states that a one year warranty must be offered against goods being faulty, but there is nothing at all to say you're allowed to just return something because you don't like it.

                It depends on how you phrase it. if it is not what was advertised or expected then it can come under false or misleading claims which is against the law under the Australian Consumer Act

                Read up and be smart about it dont just take it on the chin if you buy something that doesnt do what you expected!!!

                  The thing about audio gear though is that it is so subjective. You could say all you want that they sound awful or are uncomfortable or whatever but it's not going to hold up anywhere. I work in musical instruments/pro-audio and can tell you with absolute certainty that we don't have to honour anything but factory defects when it comes to headphones. We actually do offer a seven-day "change of mind" on all of our products (so long as they look as good as they did when they left the store), but it is only because we think it's the right thing to do and it's one more reason to shop with us instead of online. And we have had those painful customers go all ACCC on us before, but it has never once been even an annoyance as we abide by the law 100% and go beyond that. As these guys are doing.

                  Full disclosure, I would never buy these cans as the whole concept feels ridiculous to me. But this return thing isn't something that they have to do.

            A money back guarantee on Kickstarter is usually worthless. It only has a benefit when the company is successful and produces a decent product. (but then you usually don't want your money back as you got it cheaper). In most other cases the company would go bankrupt - due to impossible product or poor quality of product or funds burnt in other ways ...

          You're buying the product from a service that is based and/or transacted in the USA so it's most likely Australian laws wouldn't have any effect, either does Kickstarter if you don't get your reward - been there done that.

        It's KickStarter! Don't think of it as investing but as gambling. If your product actually arrives in a timely manner and actually does what they said it would do then you're a winner. If not, you're a mug punter.

        Yes I've been burnt twice. Today I'll wait till the product has been released, read the reviews and then try the product out for myself before putting any money down.

          Spot on. Crowdfunding is a limbo area of law. you're not buying from them, and you're not an investor.
          If they go belly-up, you're still at the bottom of the creditor list.

    What? no wireless charging, accelerometer, gyroscope or heart rate monitor? but on a serious note crowdfunding is just pledging money with zero accountability from the creators and I'm speaking from experience

    These sound interesting. The description of their technology makes me wonder though whether you couldn't get the test part done to create your profile, then feed that profile into a graphic equalizer and use whatever headphones (or speakers) you like.

    Last edited 04/07/16 3:59 pm

      My reading is that the described effect can be achieved with software.
      So, my current understanding is that this is a fine example of fools and their money being parted.

        Spot on regarding the effect. From the description it's monitoring sound that bounces back from your ear using a microphone then adjusting the sound that it plays through the speakers based on that. The sound adjustment isn't much different to using an equalizer to boost or lower certain frequencies based on your hearing.

        Which is exactly why I wondered if it'd be possible to do a test and then use the created profile with whatever equalizer you like. If you're the sort of person who already has AudioTechnica or Sennheisser cans it'd make more sense to keep them.

        I don't think the Nura headphones are a rip off though. It's very convenient having all the technology built into a set of headphones + smartphone app. So there is a certain value in that. I must say though, I'm not a fan of using USB for them. Means you're not getting the benefit of your regular amp/soundcard.

      Samsung phones already do a similar thing although it's more like a sound test with the beeps. It does work though and the sound is improved. If you have a recent SG phone you can do it with any headphones.

        That's interesting, I didn't know that. I don't have a samsung but a friend just bought a new one. Might see if I can borrow it to try that out.

    Of course Kickstarter is only one of the crowdfunding options.

    The Flow Hive, a game changing beehive from father/son team in Byron Bay, got around $12.5 million USD from almost 30000 investors on Indiegogo.

    I think what helped them is that the model they use is incredibly hot. I clicked on that kickstarter campaign from an article i read a few weeks ago. She was the reason i visited the kickstarter.

    I haven't watched the video or anything yet, but looking at the final picture, they are both over-the-ear headphones AND in-ear headphones...?

    Here are some important notes for those with hearing loss, from Nura's CTO:

    *Nura is designed/optimized for normal or near normal hearing users.
    *Nura is not a substitute for an audiogram in people who need a hearing aid or ENT attention.
    *Nura is not attempting to act as a hearing aid, and the maximum gains (or attenuations) applied are more subtle.
    *Personalized headphone tuning using objective information of hearing provides a more complete sound that the majority of users prefer compared to headphones tuned as on one-size-fits-all.

    Read more here:

    Doesn't one of the co-founders work at Gizmodo? Pretty sure I saw his name on The Project.... so wouldn't this then be an advertisement?

      Nope, none of the Nura guys work here. What you could be referring to is *my* appearance on The Project? They asked me to come on and chat about Kickstarters after seeing this story I wrote, I'm often on other media outlets talking about my articles :)

        Nevermind, I'm pretty sure I mixed up "Luke Campbell" with "Luke Hopewell"!!
        I do remember you're appearance though :)

          Ah, that makes more sense! Luke Hopewell is over at Twitter now, editing Moments :)

    Why was my comment about the amount of backers not shown?

    There were potentially false and misleading claims in this here article which i pointed out and you want to censor me?! Thats strange... Sounds like this should have had a disclaimer that it was a sponsored page?!

    Wait. so it is a pair of over-the-ear headphones, with an in-ear headphone inside???

    Seems like it would be very hard to adjust/make comfortable.

    First, I thought "Meh".
    Then I thought: Good noise cancelling headphones? Maybe...
    But finally: No standard headphone plug, No microphone / noise bypass, Needs USB connector for power /data, costs about $400... back to "meh".

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