Melbourne startup Nura has officially broken a record to become the most funded Australian Kickstarter campaign ever, reaching a current total of $1.2 million in pledges, with 12 days to go, for its world-first invention — headphones that learn and adapt to your unique hearing.
Nura is a new headphone that integrates unique soundwave technology to automatically measure your hearing (from the outer ear all the way to the brain), aiming to adapt the music perfectly to you.
Your hearing is as unique as your fingerprint, your face and your voice. Each of us has different sensitivities to different frequencies of sound. This means the same pair of headphones sound different for each person. And the difference is significant.
"In order for headphones to deliver the right sound," Nura says, "they must be matched to the listener".
Nura is aiming to bridge the worlds of hearing science, engineering and music to create the best music experience for everyone, uniquely. Unlike other premium headphones on the market, Nura conveys all of the detail in the recording and adapting to the way you hear.
This is an entirely new kind of headphone, world-first patented technology, and a home grown Aussie invention.
Nura is a Melbourne-based team of experts in engineering, acoustics, biology, hearing science and product delivery. Founded in April 2015, the company is on a mission to unite people through music.
"We launched nura on Kickstarter because we wanted to share our passion with the community and also allow them to share their vision with us, says Nura co-founder and CEO, Kyle Slater.
"We have been blown away by the incredible support and feedback from the pioneering backers of Nura, who have already had enormous influence on the final product.The Kickstarter funds will be used on tooling for mass production, regulatory certifications, sourcing of materials, and distribution."
Globally, less than 1 per cent of Kickstarter projects reach funding of more than $1.3 million, and Nura is well on track to join this group. The average Kickstarter attracts approximately 3 per cent of backers from Australia, but almost 20 per cent of nura's backers are Australian.
There are currently more than 5,500 Australian projects on Kickstarter, across creative categories including film, music, art, theatre, games, comics, design, photography and more.
Kickstarter is a global crowdfunding platform that helps artists, musicians, filmmakers, designers, and other creators find the resources and support they need to make their ideas a reality. Since launching in 2009, 11 million people have backed a project, US$2.5 billion has been pledged, and 108,400 projects have been successfully funded.
Within two days of Nura’s campaign going live, the invention had received more than $360,000 in pledges. By Friday 1 July, Nura officially became Australia's most funded Kickstarter, with more than 3,900 backers.
Nura has received funding from the Melbourne Accelerator Program, and is a graduate of the HAX Accelerator. Nura's Kickstarter has 12 days remaining to pledge.