Ah, true love. So pure, so wild, so brazenly marketed!
This morning, Australian supermodel Miranda Kerr announced in an Instagram post that she said “yes” to boyfriend and Snapchat CEO Evan Spiegel’s proposal of marriage. And in a beautiful touch, she did it with Snapchat’s just-launched product integration: Bitmoji.
Snapchat purchased Bitstrips, the company behind Bitmoji, back in March for a reported $US100 million ($133 million). On Tuesday, the company announced that the integration was complete. What a way for Spiegel to celebrate!
It’s unclear which specific Bitmoji illustration Kerr used, but Us Weekly claims it’s a “custom Snapchat filter”.
Best wishes for a beautiful new future, you two lovebirds!
[Re/Code]