Adidas's New UltraBOOST Uncaged Exists Because People Hacked Their Shoes Up

Adidas says that its new $240 UltraBOOST Uncaged sneakers were "inspired by consumer customisation, and a global trend that started last year". That global trend wasn't actually something that Adidas had forecast, though — and it started because sneakerheads were buying the company's original UltraBOOST running shoes and cutting off the plastic mid-foot cage to show off the knitted fabric underneath. So, Adidas took the hint and made its own.

The new UltraBOOST Uncaged launched Wednesday and is already sold out in men's sizing, although if you're a women's size 8.5 then you're still in luck — for now. That's for the grey melange PrimeKnit finish, but there's also a pair of Solar Red sneakers on the way in a couple of days.

They look pretty damn cool, and even though the original UltraBOOST is still an attractive shoe we can see precisely why sneaker fans were hacking them apart — because the knit underneath looks really damn cool, and comfortable to boot. the original UltraBOOST alongside the new Uncaged. [Adidas]

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