Labor's NBN Attack Ad Is Simple, But Smart

Labor has just announced its policy for the National Broadband Network should it win government at this Federal election, and it's accompanying that with a smart attack ad that will strike fear into the heart of any internet-connected Australian.

This post was originally published on June 12, 10:30AM.

We'll have a full break-down of the Labor NBN policy in the next few hours, but for now, this is one of the many anti-Liberal-NBN ads that you'll be seeing for the next fortnight until the July 2 election date.

We all hate buffering, and with the state of the internet in Australia we've all experienced it too, whether it's on a dodgy ADSL line or a congested 3G network or an oversubscribed HFC cable loop. We all know what compression artifacting looks like — more's the pity — and this ad uses both to show what "Turnbull's NBN" will be like for Aussies in the year to come.

This is all showmanship and marketing, of course — Labor's NBN, should it win government, is substantially the same as the Liberal plan currently in place. But it's a chance to poke fun nonetheless. Stay tuned for a closer look at what Labor's NBN policy entails, and how it compares to the Liberal plan currently rolling out around the country. [Twitter]

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