5 Things Apple Tried To Destroy At WWDC 2016

Apple, the perpetual copycat, introduced a ton of new ideas today that weren't really new at all. Many companies have made the products and features Apple showed off -- and now Apple aims to destroy them with its own version. So here is our yearly roundup of the stuff Apple tried to kill at WWDC. We'll have to wait and see which of these actually catches on, but at the very least, they post an existential threat to the competition.

Every voice assistant

Alexa, Google Now, Cortana -- Apple's got some competition when it comes to smart assistants. Apple's offering, Siri, has always been just a little bit dumber than the rest.

Today, Siri took a major step forward with two long-overdue developments. First, Siri is coming to your desktop via MacOS, with search functionality much like what you get from Microsoft's Cortana. Second, Apple's also opening Siri to developers, so that it will be able to do things like get you an Uber.


Apple Music was supposed to be a Spotify killer, and it just wasn't. It had a bunch of features nobody asked for -- Beats 1, Connect -- and lacked cool things offered by Spotify, like the fabulous Discover Weekly playlist. Today, Apple introduced a Discover Weekly clone called, wait for it, Discovery Mix. Hmm, I wonder where they got that idea?

Samsung's SmartThings/ Nest

Announced two years ago, Apple's HomeKit hasn't gotten very far since it launched. It's nothing, especially compared to the competition. Samsung' SmartThing's platform is by far the most robust smart home ecosystem out there -- it's full of slews of fun gadgets that work with it. And despite its recent problems, Google's Nest products are quite popular.

Apple's new Home app is the missing piece of the puzzle, which might take HomeKit to primetime. The app allows you to monitor and control your many smart devices from a central hub. There's some smart automation features as well as all-important Siri integration. It's frankly incredible that anyone bothered to develop for HomeKit before this existed.


Many people in the US already use Apple Pay, and it just recently arrived in Australia, but for many NFC payments remain an elusive convenience that doesn't necessarily make sense. But now that Apple Pay is coming to the web, it's actually something very slick you might want to sign up for.

The demo of this functionality today was actually quite impressive. When you're at the checkout screen for a particular transaction, you simply click the "Pay with Apple Pay" icon, which appears much the way a PayPal icon might. To authorise the transaction, just use your fingerprint sensor on your phone. So simple, it's kind of brilliant.

Google Maps

Apple Maps still exists, and it is still miserably inferior to Google Maps. But that hasn't stopped Apple from introducing loads of new features in hopes that it might give the old Googs a run. In particular, Apple is opening up the product to developers so that you'll be able to do things like make reservations at a restaurant or order a car using third-party apps.

What else did Apple try to beat? Let us know below.



    I was using the app "Copied – Copy and Paste Everywhere" by Kevin Chang to sync my clipboards between OS X and iOS. Might uninstall it after macOS 10.12 and iOS 10 is released!

    It's all iterative, really, with everyone trying to make a better widget. We're too far down the path for originator/copier arguments and there's not a lot to be gained by them. I prefer to have more players , even if they're not all on the crest of the wave, they apply pressure to moving technology forward.

    This report could have been written in a different tone, but because it was so spiteful I won't read any more from this author. What a load of rubbish.

      Awww, fanboy much? Journo's are entitled to their opinions, even if its different to yours (or mine). Since id like to see the board of execs at apple hog tied with black turtle neck skivvies and set on fire (or better still, forced to work in their own factories) this article resonated with me. But i dont have tantys when reading a story by a pro-apple writer either. Get a grip mate, its not like you made these apps or gadgets so dont take it personally.

      Yeah, it's as though they're trying to encourage trolls or not write a balanced article so that they don't get accused of bias.

      This report couldn't have been written in a different tone, because it was so funny I will read more from this author.

      I'm not complaining about the tone but it seems a little farfetched.

      Apple tried to kill every voice search? How is Siri coming to windows or Android? Would people on Windows/Android even use it?

      Don't have a complaint about most of the rest at least they're things it's *actually* competing with.

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