Ever wanted to send yourself further into a spiral of defeat over the housing market, live, from the comfort of your blanket fort?
If you answered yes, you masochist, Domain has great news for you! You too can join almost half a million people watching the property site livestreaming auctions via Facebook’s Live video service.
Domain first experimented in early May with an auction on Moray Street, South Melbourne. The auction drew a physical crowd of around 100 people, but with Domain’s Live Auction stream the bidding activity reached almost 300,000 Facebook users.
Due to the unprecedented levels of engagement and popular feedback, Domain delivered its audiences a second auction this week in Collingwood, which was viewed almost 24,000 times, attracting more than 3,300 comments.
Domain is the first property marketplace in the world to broadcast auctions via Facebook Live.
“The demand for Domain’s unique property journalism via social media is accelerating,” said Melina Cruickshank, Chief Editorial and Marketing Officer at Domain. “Audiences are engaging with our breaking news, data analysis, market insights and financial commentary like never before.”
“Many of us admit we’ve stopped by an auction at some point to see what happens. Domain’s Live Auctions give everyone a front row glimpse into what’s happening in the property world. It taps into the natural inquisitiveness Australians have with property,” Cruickshank added.
Domain now has plans to make this a regular edition, broadcasting key auctions via Facebook Live.
This isn’t the first Facebook feature Domain has jumped on board early with, having recently laucnhed the first property Messenger bot that helps you find a property.
What do you guys think? Would you watch a live auction on Facebook?